Hello and welcome to The SEO Toolbox — trusted by marketers, business owners, and entrepreneurs worldwide to level up their organic growth game. This newsletter is all about SEO tips, strategies and insights that actually work to help you dominate the SERPs!

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What’s up!?!

Welcome to the new and improved newsletter! (also new website, let me know what you think by replying to this email!) I’ve been busy trying to refocus on what it means to be The SEO Marketing Dad and what I want to stand for. It became clear over the holidays. I want to help as many businesses as possible achieve organic growth: revenue and traffic.

My goal for 2025 is to help support and encourage as many people as possible, both personally and professionally. I’m very excited to share some things coming up in Q1.

I’ve launched a new Slack community where business owners, marketers, and SEO enthusiasts can connect, chat, and network. Plus, I’ll be there answering questions and helping out!

I’ll leave you with a picture of my girls at Silver Dollar City over the holiday season.

Oh, and keep reading to get to the core of the most common SEO mistakes I see and how to fix them! ← fun topic to write about!

This edition is sponsored by:

AltText.ai is a game-changer for anyone looking to save time and make their website more inclusive. They use AI to generate high-quality alt text for images, helping your site meet accessibility standards and improve SEO at the same time. It's a simple, effective way to boost your website's performance and make sure your content is easy for everyone to access.

Most common SEO mistakes I see (and how to fix them!)

Let’s start with a brief statement: SEO is required to grow your online presence. Yes, you can use social media to fill the gap, but eventually, your growth will stall if you aren’t investing in SEO. BUT even the best intended strategies can lead to very costly mistakes: time & money.

This week, I’m breaking down the most common SEO mistakes I’ve seen across the different industries I’ve worked with and how you can fix them to start driving growth!

Problem 1: Ignoring technical SEO

Don’t ignore technical SEO. Just don’t do it. I know it can seem daunting and scary. Sometimes it’s just skipped because you want to start seeing traffic growth right away. But you are only as good as your foundation, meaning slow websites, broken links, and missing alt-text, can all be silent killers for your website!

Instead: prioritize this first. Get it out of the way so you can focus on the fun stuff later! Get a site audit to identify and fix these problems ASAP! Google Search Console, Ubersuggest, and other tools are great resources for outlining problems. OR you can purchase an audit from me for $75.

Problem 2: Targeting the wrong keywords

Just because it gets a lot of traffic, does not mean it’s good for your business!! There is such a thing as crappy traffic. Don’t waste your time with keywords that will not resonate with your audience or drive the wrong audience to your site.

Instead: focus on the intent behind the keyword. Think about what your audience needs and what they are asking for before creating the content. Use tools like Semrush, Ubersuggest, or Google Search Console to dig deeper.

Problem 3: Forgetting mobile

Some websites look great on desktop, but are terrible on mobile. Why would you waste the effort?!? No matter what the industry or business, I guarantee your site will be viewed on mobile!

Instead: build with a mobile-first mentality. Make mobile your priority. Test your site on multiple devices. Test multiple breakpoints (view widths). Test. Test. Test. Be sure to use Google’s mobile-friendly guide as well (most modern website builders are mobile first).

Problem 4: Keyword stuffing

It’s not Thanksgiving on your website, okay? No stuffing allowed! Too many people think that more keywords equals more traffic. But that is not the case! Too many keywords make your site appear inhuman and make for a poor user experience!

Instead: write for humans first. If you wouldn’t say it in real life, don’t write it. (or copy and paste it from Ai…) Focus on clear and engaging content. Allow your keywords to flow into your content organically and place them strategically (headers, image names, URL, links, etc)

Problem 5: Forgetting internal linking

This may be something you haven’t heard of and that’s okay. BUT it doesn’t mean you can not do it. Internal linking is when you have one page connected to a relevant page via a link. IF you connect to irrelevant pages or just leave them out, you are hurting your ability to climb the SERPs (search engine results pages)

Instead: add strategic links to relevant pages that have a high authority. The keyword here being relevant. You won’t link a page about basketball to a page about football. You would link football to football cleats. Guide users through your content and help them become the most informed audience. Plus, it helps Google and other search engines know which pages connect and can rank better together!

SEO doesn’t have to be overwhelming or full of trial and error… If you work on fixing these mistakes, you’ll be on your way to unlocking organic growth! That means more traffic and more revenue!

If you’ve been wondering why your SEO isn’t working like you think it should. OR maybe you have zero SEO to begin with, let’s connect. I’m here to help you!

Nathaniel - The SEO Marketing Dad

ps: reply with one SEO challenge you’re facing and I’ll send you advice on how to tackle it!

Free SEO checklist

If you haven’t grabbed it yet, be sure to get your Free SEO Checklist!

$75 SEO Audit

Wondering why your website isn’t ranking? Or why you just aren’t getting anywhere with your website? Let me personally audit your site and give you:

• current keyword ranking & opportunities

• SEO errors + how to fix them

• strategies to rank higher for existing keywords (position 4-10)

• 2 keyword recommendations + content plan

This isn’t an automated report. I’ll break it all down so you can understand and know exactly what to do next!

Big SEO Wins with Internal Linking (And Why It’s Easier Than You Think!)

Let's be real. You may not know what internal linking is let alone what it can do. If you do know what it is, you may be thinking it's not the flashiest SEO tactic. But guess what? It may just be one of the most powerful tools out there! When you do internal linking correctly, you can see major gains on your SERP dominance! It helps Google understand what your website is about and which (if any) pages to prioritize. If you're ready to rank higher in the SERPs, improve your users engagement on your site, and make your website rock solid, buckle up!

Transforming Online Presence and Revenue Growth for a B2B Supplier

Discover how The SEO Marketing Dad transformed a niche B2B supplier’s online presence, driving remarkable growth in both visibility and revenue. We turned low-traffic and outdated systems into a streamlined, high-performing e-commerce experience by migrating to a more SEO-friendly platform and implementing strategic optimizations. Read on to see the results of this impactful partnership.

Brand New: Join the Slack community!

I’ve created a Slack group exclusively for business owners and marketing teams to connect, share their SEO challenges, and celebrate their organic growth wins!!! Plus, you’ll get direct access to ME—ready to answer your questions, share tips, and help you tackle SEO like a pro.